TED Talks - What FACEBOOK And GOOGLE Are Hiding From The World - The Filter Bubble

TED Talks episodes

Maros Janota

TED Talks - What FACEBOOK And GOOGLE Are Hiding From The World - The Filter Bubble

Published on Wed, 26 Apr 2017 10:49:52

An important TED Talk by Eli Pariser regarding search engines and social networks tailoring your search results using relevance algorithms based on your web history. THE BOOK - New York Times Bestseller The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think by Eli Parser - http://amzn.to/1oBgLBQ 0:15 - Mark Zuckerburg quote to journalist regarding "relevance" 0:40 - Eli's idea of the internet while growing up in Maine 1:00 - Invisible shift in the way information is flowing online 1:27 - Conservative friends had dropped out of his facebook news feed 1:35 - Facebook was looking at what links I clicked on 1:55 - "Invisible algorithmic editing of the web." - Google too 2:15 - There are 57 signals Google looks at to tailor search query results 2:58 - Side by side comparison of Google search results from two different friends using the same search query. Dramatically different 3:25 - This is sweeping the web. Yahoo, Huffington Post, New York Times, etc 3:45 - "A world in which the internet is showing us what it thinks we want to see but not necessarily what we NEED to see." 4:11 - Algorithmic "Filter Bubble" 4:38 - Researchers at Netflix recognized users interesting dualistic struggle 5:28 - Blending "Information Vegetables" with "Information Desserts" 6:05 - Gatekeepers of information old and new 6:35 - No current algorithmic ethics like broadcast editors of old 6:44 - If alogrithms are going to curate the world for us then... 7:19 - Functioning democracy requires citizens to get a good flow of information 7:44 - "New Gatekeepers" need to encode ethical & civic responsibility into algorithms 8:11 - Transparency in filters and some control in what gets filtered 8:25 - Closing Statement - Need the internet to be that thing we all thought it could be... 9:05 - End of TED Talk and beginning of promo for an innovative prosthetics company TED Talk given in Long Beach, California in February of 2011 As a response to this video I wrote the article, "The Filter Bubble - What the Internet is Hiding From You" and can be read here: http://doctorscotthealth.com/social/f... If you have any extra information regarding the current status of this topic in response to this TED Talk by Eli please let me know so I can update my article accordingly. Hope you enjoy this great TED Talk!


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